Introducing Liquifi Launch: Your Token Launch Copilot from Day 1 to Day 1000

Introducing Liquifi Launch: Your Token Launch Copilot from Day 1 to Day 1000 

Today, we’re VERY excited to announce Liquifi Launch — a comprehensive suite of services to help protocols navigate the complexities of the token launch process!

Here’s more on why we’re opening up access to Liquifi Launch, what pain point(s) we’re solving, and what the Launch Services includes: 

Few holistic, battle-tested token launch copilots exist — but customers need one  

Liquifi’s founders and team have built, launched, and operated protocols and tokens for 7+ years. This hard-won experience directly influenced our decision to start Liquifi. In serving our customers through our initial Liquifi Distribute vesting product, we found ourselves advising, supporting, and eventually coordinating the entire token launch process for a select group of significant projects over the past years.

The combination of personal and customer experience allowed us to formalize this knowledge, and now, it’s time to make Liquifi Launch services available to all.

Launching a token is an insanely complex process. 

There are multiple strategic variables that are impossible to handle alone, and—when mistakes happen—we’ve seen projects stumble into thousands of dollars of legal and tax mistakes. Key decisions you make months before a token launch have dozens of downstream implications (many of which are nearly impossible to see at the moment). 

At Liquifi, we’ve repeatedly seen customers make these mistakes and experienced them first-hand over our years of building in crypto.

The token launch landscape is also (necessarily) fragmented, filled with various vendors and providers. You don’t want to get your 83(b) token valuation from your vesting or EOR providers. Domain expertise is critical. 

But this fragmentation—while necessary—leads to specific customer pain points: 

• Toggling between 8-9 service providers/product vendors
• Receiving contradictory advice (e.g. should you do your 83(b) election once your token goes live, or 60 days prior to going live?)
• Each of these vendors/providers owns their own “domain,” but none act as a singular source of truth for vesting, tracking, launching, and distributing from Day 1 to Day 1000.

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For the last few years, our normal business has been helping projects address the Day 1000 implications of decisions made all the way back on Day 1.

Given our personal building and customer expertise, we’re perfectly positioned to open access to Liquifi Launch:

• We have built a market-leading business rooted in direct experience helping projects wade through the downstream consequences of decisions made in the early days
• We’re positioned as a trusted source of truth during the entire launch process — not just for specific questions or at specific inflection point
• We have deep relationships with vendors/service providers across the industry, which means we can smooth out the entire process of working with them
• Finally, we’ve actually walked this path ourselves; we are a team of deeply experienced crypto founders and operators

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Liquifi Launch: A trusted copilot for the entire token launch process (from Day 1 to Day 100, and beyond)

A few months ago, we wrote a deep-dive, 3-part series on how to navigate all phases of launching a token: pre-launch, preparing for launch, and post launch. 

We received some great traction on this series, but we realized that we could offer more to all our customers—a whole services suite. Rather than choosing a handful of customers as we’d done in the past, it was clear that we needed to open this offering to all.

That’s why today we’re thrilled to announce Liquifi Launch: comprehensive, “copilot” support for protocols throughout the entire token launch process—from Day 1 compliance planning to Day 1000. 

With Liquifi, you’ll get detailed, personalized answers to strategic questions like: 

• How should you evaluate law firms? Which one should you partner with—and why? What will their guidance mean for you and your team now, and in the future? 
• Which tax partners can address your specific tax questions + needs? How will your workforce makeup (i.e. FTEs vs. contractors) and location (domestically vs. abroad) impact your choice? 
• What token grant structure should you use—and why? Which options are best for your project, given your short/near/long term goals? 
• How should you plan for and structure your token vesting? Why? How does your strategy here map onto your current and future project goals? 
• And more…

When you launch a token, just knowing what decisions to make isn’t enough. With Liquifi Launch, we’re providing absolute clarity on how, for example, your choice in counsel or valuation firm on Day 2 will impact how your payslips look, or how taxes are reported, for your 300th FTE based in Japan. Thus, which payroll providers with these capabilities to onboard with today!

At Liquifi, we’ve been honored to work with 75+ projects, managing a collective +$5.5B of token value, with +$1.3B distributed.

We’re excited to provide even more customers with an easy, painless token launch experience.

The best time to get started: 6 months before you plan to actually launch. 

The next best time is today.